Shibboleths, semantics and buzzwords: How to communicate more effectively in business
2012-06-01
One of the great things about working in consulting is interacting with new companies (startups or otherwise) and tackling new problems. The first order of business when I engage with a new client is to learn their language, because every company has its own lingo that can make you feel like you just came from Mars. I believe language inside companies (and when doing business, in general) falls into four buckets that I’ll label as:
- Shibboleths
- Buzzwords
- Semantic mush
- Clearspeak
The great challenge in business is overcoming the difficulties within the first three buckets, and keeping as much communication in the last bucket as possible.Read More →