Pitch imperfect: When strategic thinking misses the mark
2010-11-20
The big day has finally come: the pitch.
You and your team have been working feverishly for a week pulling together your response to the RFP. Digital strategy, audience research, creative execution, and a business case for significant future growth. You did your competitive research, understood the landscape, and developed a strong story about a 3-to-5-year arc of business growth. You hone your story, removing extraneous detail, crafting a presentation that will fit in your slim one-hour slot. And then you’re ready, finally.Read More →